DRC-Home Page

AboutDRC

We are Saudi team, passionate about growth and knowledge, specialized in Market Research and Data Analysis, understanding the Saudi market's needs and interests. We started in January 2014 with 1.000.000 SAR capital with non-stop passion.

We are proud to be the first company in the Kingdom of Saudi Arabia specialized in Market Research and Data Analysis operating by Saudi team who has previous experience in Marketing Research from an international background.

We believe that a thousand-mile journey starts with a dream. That the Saudi youth energy is unique and creative.

We started the project with a dream of reaching local and international leadership in the market research domain, which got crafted into a vision, the idea into reality, process into a message.

Our message being consumer care by eliminating weaknesses and necessity gaps at companies and firms. To make a difference through quality services that suit our clients’ needs.

• Non-stop dreaming.

• We work smartly and never stop developing

• We are available in 24 cities across Saudi Arabia

• Our headquarter is located in Riyadh, In addition, field offices in Jeddah, Khobar and Dubai.

Intellectual Integrity
Customer Focus
Teamwork
Innovation
Respect
Quality

Who we are:

As a passionate, energetic and innovative organization, our mission is to deliver high-quality, data-driven “Insight” for our customers, contribute to the welfare and quality of life of our community, while providing a professional work environment that rewards and engages its people to achieve their career goals.

What we stand for:

We take pride in our unique capabilities, innovative approach, adoption of state of the art technologies and deep cultural understanding to serve as a trusted advisor to our clients, helping them unlock their full potential.

We treat our employees, customers, partners, data providers and wider community with respect and adhere to the highest level of ethical standards and integrity in everything we do.

We are committed to creating sustainable value for our clients and stakeholders, and being an active contributor to the National Vision.

To be the trusted advisor providing high quality decision support services and insight to the leading organizations in the GCC region.

OUR STORY

The child Yazan was crying loudly for his favorite milk but was ignored by his father. His mother sent the driver to get the milk, but he returned after a long time and brought a different flavor, which made the child even sadder. The child's father then sent one of his employees to bring the milk, but he failed too. The mother asks her child what specific flavor he wants “Strawberry milk!” he answered. “I told you from the very start, but you weren't listening”.
This conversation took place in uncle Assem’s presence, who started wondering: What if the child Yazan was a customer himself, and his parents were companies that were not able to understand what their customer required? What if the father was the non-caring company and the mother was the caring one? Is it possible to turn a non-caring company into a caring one by evaluating the customer’s needs and requirements? Maybe we can provide strategic solutions to companies by focusing on and defining the real issues.
This chain of thoughts evoked uncle Assem’s interest and went to search engines on the internet to seek answers. He discovered that there is an established science called Marketing Research which is specialized in defining and evaluating marketing issues. After a long journey of search, he found out that many international companies depend on these marketing research as an important input to their growth. He then decided to serve the Kingdom’s firms by programs, led initiating market research by a Saudi team that best understands the Saudi market, its people, and their needs.

Our Services

Data Collecting

The Digital Research Company has assigned a team specialized in data collecting, consisting of 250 interviewers including males and females from different areas in the Kingdom.
Analysis

At DRC, we don’t just perform data-driven analysis, but we also try to read beyond. Through sampling operations to data integrity to results that contribute to our clients’ clear understanding, we tailor the whole process to suit our clients’ needs.
Qualitative Analysis

Exploratory research's ultimately unveiled ideas. How, why and what is behind consumers’ purchase decision making. In-depth studies are conducted to uncover consumer behavior in various situations, their values and their relationship with your products or services.
Quantitative Analysis

In this type of research, we can choose assumptions and get clear-cut conclusio ns on conceptual ideas, products, and services. Through qualitative research, you can obtain valuable information that contributes to increasing your business revenue significantly.
Reports

Based on the findings, research reports must include a suggested course of action. Most strategic decisions depend on the findings of these studies. So an action plan that makes the difference is something that every business entity aspires to receive.
Researches on Advertising Campaigns

Researches on Advertising Campaigns
Pricing Research

Pricing Research
Data Science Lab

Being experts in The Big Data and Data Analytics, DRC can perform qualitative and quantitative analysis

DRC Team

• Bachelor in Business Administration from University of Sheffield, UK.

• Has worked as an economic consultant for the ministry of commerce.

• Has worked as regional manager for a global market research company.

• Was a former member of the Council of Middle East and North Africa for a global market research company

Waleed AlSuliman

Founder & CEO
• Bachelor in Business Administration from Thompson University, Canada

• Has worked as an operation manager in the field of research and operating in a global research company.

• Has over three years experiences in the field of operation.

Mansour Alkahtani

Co-Founder - Chief Operating Officer
• Accounting diploma from Institute of Public Administration, Saudi Arabia.

• Has supervised many projects in the field of operation for both sectors government and private.

Saud Al twaim

Field Manager
• Bachelor in Marketing Communication And Advertising From Imam Mohammed bin Saud University, Riyadh.

• Has worked on managing and developing online content for different companies.

• Specialists in digital marketing and branding.

• A member in American Marketing Association (AMA).

Nasser Alhassan

Social Media Manager
Bachelor in Mathematic

from King Saud University, Riyadh

Data mining and statistical Specialist.

Has worked on analyzing and visualizing data on several governmental and private sectors.

Lama Alnasyan

Data Analyst Manager
Master’s in Applied Economics and certified marketing research professional from the University of Georgia USA

Market research professional with a track record of delivering customer insights across multiple markets covering Asia & Middle East

Champion in design of cutting-edge research methodologies and leveraging primary & secondary research to surface insights with the power to propel core business and explore new opportunities

Shah Khan

Senior Research Director
Bachelor in Business Administration Marketing - Camosun College, Canada

Worked in the field of market research and operations management in local and international sectors.

Worked on different market research projects in governmental and private sectors.

Abdulrahman Alsalamah

Group Account Manager
Bachelor in Finance
King Saud University

Marketing and market research Specialist

Has worked on different market research projects in both sectors governmental and private.

Homoud Alodhaib

Account Manager
Bachelor in Business Administration

University of Cape Breton. Canada

Marketing and market research Specialist

Has worked on different market research projects in both sectors governmental and private.

Raed Almutairi

Account Manager
Master in the statistic from RMIT university, Australia.

Has an experience of over 15 years in the field of data science and statistical modeling.

Has a variety of experiences in the field of statistics and analysis in, education, consulting, governments and Institutions markets.

statistical Analyst certified (ASTAT) from Australia.

Fahad Alsaawi

Chief Data Officer - Partner
Bachelor in economics - Princess Nourah Bint Abdulrahman University

Specialized in business research and market research

Worked on managing projects for market research and economic studies at several of government and private sector

Rahaf Almukhlafi

Account Manager
Master degree in financial management from the university of Victoria in Australia.

Has an experience for more than 15 years in the financial management field, during it he worked in government and privet sector.

Has other qualifications in financial management.

Hassan Alkahtani

Chief financial officer - FCO
Certified Innovation Leader from AIPMM

Bachelors of Finance Simmons College in Boston, USA.

More than 10 years of well rounded experience in Business Development & Strategy, as well as Communications & Public Relations.

She worked with multiple entities on the Design and Launch of key national initiatives with high impact and social returns on investment.

Holds professional certificates in Design Thinking, Innovation and Transformation.

Najla Tarabzouni

Chief Business Development Officer
Has more than 23 years of experience in Market Research, working for international research agencies

His work has led him in assisting organizations in developing best in class customer experience, advertising strategy and developing new products based on research inputs.

Has a Masters degree in International Economics, with a Bachelors degree in Economics & Politics From Essex University in UK. He holds a professional qualification in Market Research techniques from a leading UK university.

Mohammed Alam

Chief Research Officer - CRO